{"title":"Patrick Nally","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003ePatrick Nally is the co‑founder of West Nally, the agency that conceived, negotiated, and sold the first exclusive sponsorship packages for the FIFA World Cup (1978 and 1982), the Olympic Games, the IAAF World Athletics Championships, the Davis Cup, the London Marathon, and the Rugby World Cup, among others. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWest Nally also created the Intersoccer 4 programme, the first four‑year global sports marketing package, and developed the commercial blueprint that became the IOC’s TOP (The Olympic Programme) global sponsorship platform. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNally is widely known within the sports industry as the ‘Godfather of sports marketing’. In 2025, the award‑winning academic history of Olympic commercialism, \u003cem\u003eSelling the Five Rings\u003c\/em\u003e, was updated to include expanded recognition of West Nally’s foundational role. \u003cstrong\u003e\u003cem\u003eGame Changer\u003c\/em\u003e\u003c\/strong\u003e is his first book.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"game-changer","title":"Game Changer","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWho invented modern sports marketing?\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBefore Patrick Nally, sport had no money. The IOC was nearly bankrupt. FIFA had one sponsor. Nobody even knew what sponsorship was.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThrough his agency West Nally, Nally conceived, negotiated, and sold the first exclusive sponsorship packages for the FIFA World Cup, the Olympic Games, the World Athletics Championships, and other major global sporting properties. He brought Coca-Cola into world football. He negotiated commercial rights with Argentina's military junta. He pitched the first global marketing plan to Soviet Olympic officials and their KGB minders.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThen, in 1982, the partnership that had built it all fell apart. The rights Nally had created were transferred to a new entity, ISL, which went on to generate billions. The man the industry calls the 'Godfather of sports marketing' was quietly erased from the record.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003cem\u003eGame Changer\u003c\/em\u003e\u003c\/strong\u003e is his story, told for the first time, with primary documentation, after more than forty years. It is a memoir of ambition, innovation, trust, and betrayal, set against the birth of a $160 billion global industry.\u003c\/p\u003e","brand":"Fair Play Publishing","offers":[{"title":"Default Title","offer_id":45103895740598,"sku":null,"price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8688\/0438\/files\/GameChanger-frontcover.jpg?v=1777942490"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8688\/0438\/collections\/Patrick_Nally.png?v=1777941909","url":"https:\/\/www.fairplaypublishing.com.au\/collections\/patrick-nally.oembed","provider":"Fair Play Publishing","version":"1.0","type":"link"}