Hunter Fujak

Hunter Fujak is a Lecturer in Sports Management at Deakin University in Melbourne, Australia.  


His PhD explored sport consumer behaviour, specifically in understanding consumption patterns within Australia’s crowded sport marketplace.He has previously worked in sport consultancy as an audience and sponsorship analyst for Australasia’s largest sporting leagues and events, including the Australian Open Tennis, Rugby World Cup and National Rugby League.


He has also previously been engaged in market research consultancy for some of Australia’s leading brands, including Telstra, Sportsbet, Foxtel and Woolworths.


Hunter has published extensively across sport broadcasting, consumer behaviour and sport culture, and is a regular media contributor to topics pertaining to the business of Australian football.

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Release: March 2021

Code Wars - The Battle for Fans, Dollars and Survival

Australia has one of the most competitive sports marketplaces in the world, and the biggest competitive market of them all is between the four football codes: Australian Rules, Rugby League, Rugby Union and Football (known to many, as soccer). 'Code Wars' explores the past, present and future of the four codes and their place in Australian society and culture. 


Dr Hunter Fujak