Collection: Patrick Nally

Patrick Nally is the co‑founder of West Nally, the agency that conceived, negotiated, and sold the first exclusive sponsorship packages for the FIFA World Cup (1978 and 1982), the Olympic Games, the IAAF World Athletics Championships, the Davis Cup, the London Marathon, and the Rugby World Cup, among others.

West Nally also created the Intersoccer 4 programme, the first four‑year global sports marketing package, and developed the commercial blueprint that became the IOC’s TOP (The Olympic Programme) global sponsorship platform.

Nally is widely known within the sports industry as the ‘Godfather of sports marketing’. In 2025, the award‑winning academic history of Olympic commercialism, Selling the Five Rings, was updated to include expanded recognition of West Nally’s foundational role. Game Changer is his first book.