Collection: Sally Freedman

Sally Freedman has extensive experience in international sport management.

After receiving a full academic scholarship to study a Masters in Business (Sport Management)  at Griffith University in Australia, Sally has worked at an array of major sporting events including the 2015 AFC Asian Cup, the 2018 Gold Coast Commonwealth Games, the UEFA Champions League and UEFA EURO 2020. Sally has worked in different areas including marketing, communication, fan engagement, protocol, ticketing and spectator services.

She has also worked with football clubs, including the City Football Group, and independent sports marketing and promotion companies.